A family story born out of love for their land and a tradition strong over time. Butchers for more than 6 generations, Giannelli Salumi began as an ancient store in the center of Troia that has now become a signature of Italian gastronomy in the world. Michele Giannelli's charisma, experience and stubbornness have made the value of these Upper Daunia cured meats, made from pasture-raised pigs and processed according to tradition, grow over time. And as a family business grows over the decades, Michele involved his son Raffaele, who, strengthened by his international experience in the food industry, brought a more dynamic and energetic vision to the company and the results now speak for themselves. The company's “mission” is based on a simple concept: the production of cured meats without preservatives. Today the Giannelli family follows the entire supply chain from the breeding and selection of animals, sourced from nearby pastures, to their processing with artisanal methods using honey, wine, garlic and bell pepper, without the use of chemical gimmicks. Each of these components has a specific property that contributes to making the cured meat microbiologically stable and safe over time. The rediscovery and study of ancient recipes, dating back to before 1920, has helped greatly in the preparation of cured meats without chemical preservatives. In fact, the use of natural preservatives was the expedient used in the production of “homemade” cured meats.