A history inside the history that finds its real and metaphorical origins in the wonderful Region of Calabria.Old records testify that the Amarelli family, ever since 1500, have dealt with the roots of a particular plant which grew in abundance on its large latifundia: the liquorice, scientifically called glycyrrhiza glabra, that means sweet root. In 1731 the Amarelli, extracting the juice from the roots of this beneficial plant, created a 'concio', one the first organisations with a pre-industrial character to bring out this typical product of the Ionian Coast.And so the liquorice was born, black, shiny, for children's pleasure but also for those who enjoy a very natural life.This very unique history is now narrated in the Museum of the Liquorice "Giorgio Amarelli" which is magnificently sited in the old mansion of the family, centre of the company.To honour the Amarelli Museum, the Italian Post Office has created , within the collection dedicated to the Italian Cultural and Artistic Inheritance, a stamp devoted to the "Giorgio Amarelli" Museum which has been printed at 3.500.000 copies.