Merkki: Frantoio Franci

From this philosophy emerged our first extra virgin olive oil, Villa Magra dei Franci, was released onto the market in 1996. It was produced only and exclusively with the olives from the Villa Magra olive grove.

The idea of absolute quality was developed and accompanied by the concepts of selection, interpretation and terroir, and Villa Magra, our intense fruit flavour, became the firm’s flagship, proceeding to generate eight further labels.